The User Experience(UX) and User Interface(UI) Design are today at the top of Google’s concerns, the UX therefore becomes a key lever for your SEO positioning.
You will therefore find in this article, the crucial advantages that bring a successful user experience to a website but also how to manage to build a user friendly site in order to take advantage of these advantages.
Benefits of UX/UI Design
To begin, it is important to clarify the term – user interface (UI) or user experience (UX), which qualifies the user’s experience when using a product, service or even an interface.
Beyond the purely technical side, the UX also largely takes into account the emotional aspect during the experience of use.
UX has therefore become a factor in the SEO positioning of a site. But beyond SEO, building a site by putting the user experience at the top of Google’s concerns is also an opportunity to gain many other benefits.
Improve your SEO Works
There is a misconception that SEO simply involves creating links and including relevant keywords in the content. Although these are two important points, the search engines consider much more than that when ranking websites.
The elements of UX/UI have been integrated into SEO practices:
- Is your site fast, secure and mobile-friendly?
- Do you have quality content that engages users and encourages them to stay on your website?
- Is your site quick to load and easy to navigate?
UX/UI are therefore a way to improve your natural referencing. Internet users find you more easily, which logically impacts your website traffic. They are also encouraged to stay on your website longer, which brings us to the next point.
A user friendly site is also the possibility of improving your conversion rate.
In fact, a clear site, which offers a smooth navigation and on which the Internet user feels comfortable, helps to gain the confidence of the visitor.
Consequently, a confident visitor to a site is a visitor who will more easily convert their visit into a purchase.
Earn And Build customer loyalty
Lastly, a site which inspires the confidence of the Net surfer, which brings a true answer to their needs, in terms of research of information or well of experience of purchase, is a site which supports the loyalty customer.
UX is therefore also a significant lever for customer loyalty. Especially, improve customer satisfaction.
How to Improve Your Website’s UX in 2020
The integration of the UX therefore brings significant advantages. To benefit from these advantages, it is therefore essential to build a user friendly site because a poorly thought out user experience is often the cause of a high bounce rate.
It is necessary to know, at first, why the users leave your site?
In an infographic, Kissmetrics has also highlighted 8 reasons why users leave your site, all of which are linked to UX:
- Poor navigation
- Too much advertising
- Poor content structure
- Too many videos and audio
- Mandatory registrations
- Poorly designed content and design
- An unreadable site
- Irregular content
Here are 4 key steps in improving the user experience on your site:
1. Speed Up Your Websites
First of all, the speed of your website is an essential element in the user experience but also in terms of your SEO on Google. Google measures the performance of your site in terms of speed and penalizes too slow sites.
2. The importance of A / B Testing
In order to effectively improve the user experience on your site, don’t hesitate to use A/B Testing which will clearly show you the behavior of users on your site and their preferences in terms of navigation.
A/B Testing will allow you to identify the efficiency between two different versions for:
- The establishment of Call-to-Action
- Landing pages
- Product sheet layouts
3. Responsive Design
An user-friendly site must also be a site that compatible with different devices (computer, tablet, smartphone).
In fact, the number of users viewing sites or making purchases directly from their mobile are increasing, increasing by 44% in the first quarter of 2015.
Today, more than one in five online purchases is made from a mobile.
The quality of the user experience must therefore be just as high regardless of the medium used by the Internet user. This is important data in terms of SEO on Google which also offers a tool to test the mobile compatibility of your web pages.
Users satisfaction (UX) and the quality of the sites(UI) offered to them being a key factor in the eyes of Google.
UX is now an essential element in the SEO optimization process of a website.
4. Headers, Tags and Content
Common SEO and content practices that impact UX. Image tags (ALT and Title tags) provide details when images do not load, ensuring a similar explanation to the reader, whether there is an image or not.
The headers help to structure the content of the pages and to improve their readability.
Creating an article of more than 800 words or longer (to me, at least 1000- 1500 words per article) also plays a role in improving the UX. This guarantees the depth of the content, its reliability and the response to questions from readers. (Increasing Time On Site and Decreasing % Bounce Rate).
I hope you find this article useful. If you have other questions or feedback to share about UX on your site, do not hesitate to share them in comments below.